video advertising
The world of brands is experiencing another turning point. Today's audience is accustomed to most video formats. It is becoming increasingly difficult to attract their attention. Until recently, this was achieved by engaging prominent actors and utilizing sophisticated sets for design. Now, it is not so simple.
Viewers' expectations are growing rapidly. Against this backdrop, at a time when the real world is merging with the digital world, a new form of video content is emerging. The real environment is combined with 3D animation, which results in a "live reality" effect. It's very interesting, unusual, and very cool. But not everyone can pull it off. As in any other field, experience is needed. The AMM video agency team was one of the first to take on this challenge actively and systematically. Here, they create mixed worlds for brands and successfully shape a new category of video advertising.
Why it works: the new language of video, which speaks louder than words
The blending of reality and digital should not be viewed as just another visual trick. It is, rather, a way to convey to the viewer the feeling that "the miracle is happening here and now."
Each component plays a special role in this format: The "real environment" emphasizes authenticity, physicality, and contact with our world. 3D graphics allow you to create the desired scale, realize your fantasies, and offer opportunities to show what does not actually exist. 2D elements enhance rhythm, style, and dynamics.
Together, all of the above creates the effect of a so-called "living miracle," when something fantastic is so organically integrated into real space that you simply begin to believe in it.
This is why the "3D + real environment" format is becoming a new language for video. It doesn't just work for information. It is primarily designed for emotions.
When it's not enough to just "shoot a video"
Today, brands are no longer competing for minutes. Now, it's literally seconds of attention from potential customers. And that's no exaggeration. To hold a visitor's gaze, to attract them, social media feeds really only give you 1–1.5 seconds. No matter how high-quality a regular video is, it often simply "blends in" with all the others. So, at AMM, we decided to "mix" formats, choosing the best options for each individual situation.
It works! It helps to: stand out amid the general visual noise; create the desired effect of presence; build emotional contact with potential customers; reinforce the chosen brand message through visual metaphor; be not only modern but also bold, without losing recognition.
This allows you to create content that viewers want to watch on their own and show/send to friends or colleagues. For greater clarity, let's look at an example.
Case for PROM.UA (example)
Watch this video. Is it eye-catching? Definitely! Is it overwhelming? Not at all! Does it convey information? Yes, and very well. Potential buyers don't even think about what they've seen. And they don't need to. It is enough that their attention is focused on something unusual and bright while watching, and their brain "stores" the information received in their memory in approximately the following way: "if you need to make purchases, use the industrial app." Nothing else is needed. This is exactly what the advertising customer wants.
The locations in this video have become a stage on which 3D objects and space literally interact, as if they had been in this position from the very beginning.
It's real magic. But you can actually "touch" it. Everything works for the WOW effect! The shots are very realistic. This emphasizes authenticity. 3D elements visualize the brand's idea in a way that traditional filming can never achieve. Dynamic editing and incredible graphics add the finishing touches, emphasizing the "character."
The result is a bright, bold, and extremely modern video. The chosen format improves brand recognition and sets it apart from its competitors.
Ready to give it a try?
AMM – a team that delivers the results you need! AMM is not just interested in production. Here, they design experiences, develop, and achieve goals.
In other words, it's not just a new tool. Rather, it's a new category of video content in which a brand gets more than just a video clip. A separate "world" is created for the brand, in which its product exists according to its own rules.
Go ahead and try out the format now! Your market is changing very quickly. Your audience wants the WOW effect. And only those brands that are not afraid to mix the worlds of the possible and the real can break ahead.
Only a mixed format can provide:
It's enough to look "like everyone else." It's time to take the lead.
- powerful visual impact
- optimal engagement through social media
- higher memorability
- effectiveness for performance campaigns
- premium perception of a particular brand
Do you want your brand to start "speaking" the language of video? Contact the AMM video positioning agency!
- We combine reality and technology so that they work for the idea.
- We create content that is impressive and memorable.
- We help brands boldly go beyond standard solutions.
- Want a truly collaborative approach?
- Contact AMM!
You won't find better partners!
Want a truly collaborative approach? Contact AMM!
We combine reality and technology so that they work for the idea. We create content that is impressive and memorable. We help brands boldly go beyond standard solutions.