An alternative to AI-powered filming for brands

An alternative to AI-powered filming for brands

Artificial intelligence and generative technologies: advantages of the approach

Let's start with opportunities for implementing non-standard ideas and concepts. When it comes to conventional filming, a lot depends on the specific location, schedule, and weather. The list of 'physical barriers' goes on and on.

With AI and generative technologies, it is easier to bring ideas and fantasies to life. With them, bizarre effects, imaginary worlds, and various futuristic plots become achievable. All of this would be very expensive or difficult to achieve with conventional filming.

This is particularly relevant for brands that focus on style, visual associations, and emotionality (electronics, beauty, food, fashion, or innovation). However, this approach is not limited to the cases mentioned above. It can be considered universal. It is suitable for both rapid digital activations and large-scale campaigns.

Speed and savings

The speed of implementation increases significantly. The usual preparation can be delayed due to the selection of props, determining the location, the complexity of the actors, logistics, etc. At the same time, the AI approach allows you to reduce everything to a minimum. Much can be generated automatically. If there is a need for corrections, everything is done exclusively in digital format.

There is no need to pay for transportation, rented locations, actors' work, or props. Technical team costs are also eliminated. Manual labor is still required, of course, but with the use of artificial intelligence technologies, everything happens much faster and more economically. Actors are not needed, location and casting managers are not involved, etc.

Quick project launch

The absence of the need to prepare props, select actors, organize team travel, etc. allows the project to be launched quite quickly. What does this give the customer? They do not experience any time losses and can see how their content quickly reaches the desired market.

Example of our work

Watch the video to see how we use AI to create visual content for brands:

How it works in practice

At AMM, we are accustomed to combining creativity, the generativity of the best technologies, and essential human expertise. It all starts with discussing existing ideas. Then, a style is chosen, a strategy is created or improved, iteration is carried out, refinements are made if necessary, and then finalization takes place.

Does it look complicated? Don't worry about it. The AMM team can easily handle all of the above. All the client has to do is receive the result without any hassle or worries.

Of course, we want everything to be perfect. But complications are possible, and we are obliged to inform you of the risks.

Possible difficulties and risks

It should be acknowledged that modern AI is not entirely flawless. Its methods have certain limitations and peculiarities. It cannot work without human intervention. Verification is mandatory, and refinement is entirely possible. But the advantages outweigh the disadvantages.